PainSight research

Top business problems for commerce, product, manufacturing, and supply-chain businesses in 2026

Physical-product businesses have to make several systems work at once. Demand must reach the right buyer, stock must be available without trapping too much cash, and suppliers and delivery partners must keep the promise made at checkout.

The clearest pressure sits where customer demand meets execution. Marketing, tax, and online selling lead the ranking, while inventory, software, funding, and shipping show how quickly a front-end opportunity can become a back-end constraint.

Problem ranking

Where the recurring problems concentrate

Explore more business problems reported by real operators.

Explore business pains

1. Marketing, advertising, and social-media performance

Promotion becomes difficult when attention and revenue stop moving together. One founder had proof that visitors would buy, yet could not see how to increase advertising without losing the economics that made the early sales encouraging.

I launched my first ecommerce business on July 30th 2025 selling my own product (not dropshipping). As of today, we’ve done £8,937 in total sales from 312 orders, with an overall conversion rate of 3.62%. Ad spend so far is… Show full post Hide full post
I launched my first ecommerce business on July 30th 2025 selling my own product (not dropshipping). As of today, we’ve done £8,937 in total sales from 312 orders, with an overall conversion rate of 3.62%. Ad spend so far is £2,749. CPM averages £5.65, with around 486,000 impressions. From the data, I feel like the product itself works, when people land on the site, they buy. My concern is that growth is limited by my ability to scale paid ads effectively. Daily traffic currently sits around 10–25 visitors per day, depending on ad spend. I don’t have the budget to hire expensive agencies, so it’s just me learning as I go. If you were in my position, what would you do? Where do I go from here? I feel like the business has potential, but I might be the bottleneck right now.

A useful answer has to connect spend and activity to a credible next customer, while giving a small team enough signal to stop what is not working.

2. Tax registration, filing, and compliance

Tax work tends to become urgent at the same moment the business changes shape. An ecommerce sole proprietor had kept the books and found help for the business return, but personal slips and business income still had to meet in one coherent filing process.

Hey guys, I run an ecommerce sole proprietorship business and I am clueless when it comes to tax prep. Luckily I’ve done my own bookkeeping and consulted a ecommerce bookkeeping firm to help file my T1. But I still have to do my… Show full post Hide full post
Hey guys, I run an ecommerce sole proprietorship business and I am clueless when it comes to tax prep. Luckily I’ve done my own bookkeeping and consulted a ecommerce bookkeeping firm to help file my T1. But I still have to do my own taxes that include my non-business related T4As, T5s, etc. I’m thinking of hiring a local accountant (that is separate from the bookkeeping firm) to help. How are you other business managing their books/accounting for taxes? What are some red flags I should look out for? Thanks

The owner needs a clear next step, dependable records, and boundaries that make it obvious when general guidance must give way to qualified local advice.

3. Websites, online presence, and online selling

A website is often where an operating problem first becomes visible to customers. A first-time store owner had assembled a made-to-order shop in WordPress and WooCommerce, then reached the harder stage: judging whether the pages, checkout, and mobile experience made sense to anyone else.

Hey everyone, Just launched my first e-commerce site using WordPress + WooCommerce (complete beginner here). It's a made-to-order phone case shop with custom designs. I'd really appreciate honest feedback on: • Overall design •… Show full post Hide full post
Hey everyone, Just launched my first e-commerce site using WordPress + WooCommerce (complete beginner here). It's a made-to-order phone case shop with custom designs. I'd really appreciate honest feedback on: • Overall design • Product page layout • Checkout flow - is anything confusing? • Mobile experience The design is still rough around the edges and I know there's a lot to improve. Any tips, critiques or suggestions welcome! I WILL NOT PROMOTING Shop: case-spot.com

What looks like a page or platform choice quickly reaches trust, conversion, ownership, and the daily effort required to keep the storefront accurate.

4. Inventory, vendors, stock, and supplier management

Physical-goods businesses feel uncertainty in stock before it appears in a report. An experienced online seller knew how to market products, but a new handmade-soap line stalled at the less familiar questions of ingredient sourcing and where the finished bars should be sold.

Hi. I am taking steps to start selling handmade soap bars. I have experience with online marketing and e-commerce (I sell hair clay & a cleaning spray on separate sites.) It's a bit trickier launching this soap business, as I… Show full post Hide full post
Hi. I am taking steps to start selling handmade soap bars. I have experience with online marketing and e-commerce (I sell hair clay & a cleaning spray on separate sites.) It's a bit trickier launching this soap business, as I don't know exactly where to start aside from knowing what I want to sell. Any advice on where to source the necessary ingredients and the best places to sell would be greatly appreciated.

The operator has to balance availability, supplier reliability, cash tied up in inventory, and the cost of disappointing a buyer.

5. Scaling and business growth

Growth changes the question from whether demand exists to whether the operation can carry more of it. A family manufacturer with years of offline sales wanted to reach wholesalers and bulk buyers online without wasting time on channels that attract interest but not dependable orders.

My family runs a sewing thread manufacturing business and we’ve supplied offline for 15+ years. I’m now looking to expand online and connect with wholesalers, distributors, or bulk buyers. For those in manufacturing/B2B ,which… Show full post Hide full post
My family runs a sewing thread manufacturing business and we’ve supplied offline for 15+ years. I’m now looking to expand online and connect with wholesalers, distributors, or bulk buyers. For those in manufacturing/B2B ,which platforms or strategies actually work to find reliable buyers? Open to India and export. Would appreciate real, practical advice.

The next move adds commitments before the result is guaranteed, so owners need a way to test capacity and economics without betting the whole business.

6. Costs, profitability, and cash-flow pressure

A business can be busy and still feel financially cornered. A small ecommerce team could see the need for paid acquisition, but a tight weekly budget made agency fees and an unproductive campaign feel equally dangerous.

How do I even begin to advertise my ecommerce business with a small budget? We have a small amount of organic traffic these days but we desperately need to run ad campaigns, but I'm terrified of agency costs eating into our… Show full post Hide full post
How do I even begin to advertise my ecommerce business with a small budget? We have a small amount of organic traffic these days but we desperately need to run ad campaigns, but I'm terrified of agency costs eating into our budget, and possibly even exceeding it. What are the practical steps to actually moving into this space without it costing the earth? Say our ad budget is only £100 a week and we want to run google ads. Should I just learn it myself?

The hard part is deciding what to fund now without weakening the work that creates revenue, and seeing the consequences early enough to act.

7. Software, tools, integrations, and automation

Software promises leverage only when it fits the way work is actually done. A seller tracking stock in a spreadsheet was preparing to add more marketplaces and needed inventory to refresh quickly enough to prevent the same item being sold twice.

I have a small e-commerce business running on Etsy and eBay currently - looking to also branch out to Amazon and Shopify in the future. I've currently been keeping track of my stock levels using just an excel spreadsheet but I'd… Show full post Hide full post
I have a small e-commerce business running on Etsy and eBay currently - looking to also branch out to Amazon and Shopify in the future. I've currently been keeping track of my stock levels using just an excel spreadsheet but I'd like to move on to a stock management system. I need it to integrate with all the platforms I mentioned as well as royal mail, have a very fast inventory refresh rate to avoid double selling, and not be too expensive. I've had a play around with zoho inventory but I'm not loving it so I was wondering if anyone had any other recommendations?

The operator is looking for less friction and better visibility, not another disconnected system that quietly creates more maintenance.

8. Funding and access to capital

Capital becomes painful when the opportunity and the money run on different clocks. A growing transportation operator wanted to leave expensive merchant cash advances behind and find monthly repayments that matched vendor payments arriving every few weeks.

Good evening, I own a small business that has grown a lot over the 2 years we have been in business. I already dealt in the past with MCA’s and trying to stay away from that. My credit score is 809 and my business is in the… Show full post Hide full post
Good evening, I own a small business that has grown a lot over the 2 years we have been in business. I already dealt in the past with MCA’s and trying to stay away from that. My credit score is 809 and my business is in the transportation/logistics industry. Mainly looking for something with monthly payments as I get paid from all my vendors every 2-3 weeks in average. Any help or if I can be pointed to the right direction I would greatly appreciate it from the bottom of my heart.

Owners need to compare speed, repayment, control, and downside in the context of the opportunity—not as a generic list of financing products.

9. Shipping, delivery, and fulfillment problems

The sale is not finished when the order leaves the checkout. A one-off shipment to Canada required a signature, yet the sender’s usual parcel service and postal options offered tracking without the proof of receipt the order needed.

I have a package to send to Canada that requires a signature, but my regular parcel co (Parcel2go) doesn't have any courier option with a signature (only tracked). Royal Mail now also only has the 'international tracked' option… Show full post Hide full post
I have a package to send to Canada that requires a signature, but my regular parcel co (Parcel2go) doesn't have any courier option with a signature (only tracked). Royal Mail now also only has the 'international tracked' option, the signature one has gone. I've been googling but can't find anything obvious. Does anyone know of a signed for service to Canada I can use as a one off? Tia

A small delivery requirement can determine cost, customer confidence, and whether the promise can be kept, so clarity before shipment matters as much as tracking afterward.

10. Bookkeeping and financial recordkeeping

Financial records are useful only when they support the next decision. An online store’s improving sales had made its finances harder, not easier, to understand, prompting the owner to ask when specialist ecommerce accounting becomes worthwhile.

For reference, been runnign an online store for 2 years now, and things have been picking up recently, but my finances are starting to get pretty messy. Rn I'm making about $15k monthly, wondering if that's enough to go with a… Show full post Hide full post
For reference, been runnign an online store for 2 years now, and things have been picking up recently, but my finances are starting to get pretty messy. Rn I'm making about $15k monthly, wondering if that's enough to go with a specialist accountant for, which in my case, is an Ecommerce expert. Lmk what you guys think

The owner needs routine transactions to become dependable insight without creating another full-time job or a fragile process only one person understands.

The problems move together

For product businesses, the strongest opportunities connect the sale to what happens next: accurate stock, dependable suppliers, workable margins, and delivery customers can trust. A useful solution should remove uncertainty across that chain without forcing an operator to rebuild the whole business around a new tool.

Start with a problem operators already feel

Explore structured business pains, compare the stories behind them, and find a problem worth understanding more deeply.